Beth Goldstein has taken her years of real world business experience and created a practical guide to help entrepreneurs navigate a lucky path to success. This book is a must-read if you want to accelerate growth at your company.
Brian Moran, Executive Director/Sales Development
The Wall Street Journal
Finally a book that deals with something that we all know, but rarely talk about - the role of luck, serendipity, and favorable
circumstances in the attainment of our business and personal goals. It opens up our minds to the real factors and influences behind both our achievements and disappointments.
Peter Marton, Senior Business Advisor,
Small Business Development Center, Clark University
This book is a must-read for any entrepreneur who has wondered why some people seem to consistently benefit from lucky breaks while others seem to just miss. There are a number of things that an entrepreneur can do to improve their odds of success and in this book, Beth provides a clear and easy-to-follow process for any small business.
Peter R. Russo, Director, Entrepreneurship Programs
Boston University School of Management
This book shows that anyone can create luck in business with the right tools and effort. I feel lucky just to have read it!
Barbara Weltman,
Big Ideas for Small Business®
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LUCKY BY DESIGN: Navigating Your Path to Success
Why do some businesses appear to have an abundance of luck while others can't catch a break? What's their SECRET?
Lucky By Design shows you how to take control of your company's destiny and blaze a path for rapid growth and success!
In her latest book, Lucky By Design, Beth Goldstein exposes the fallacies and dangers of underestimating your own ability to create powerful business opportunities. Working with thousands of entrepreneurs over a span of more than 25 years, Goldstein reveals solid evidence that it’s simply not enough to work hard, but you have to work smart and perform key growth activities that impact your business’ success.
Highlights of her survey of business owners showed that individuals who considered themselves to be lucky and whose businesses were impacted by luck were significantly (2 - 3 times) more heavily involved in business growth activities (i.e., market research, sales expansion) than people who thought luck had no impact on their business. Goldstein uses this evidence to offer clear new insights and practical advice as she details what it takes to get lucky in business and shows you simple, yet effective steps to navigate your path to success and design your own luck.
Packed with proven tools, tips and tactics that you can apply immediately to your business, Goldstein demonstrates how the most successful entrepreneurs have mastered the ability to prepare for, recognize and take advantage of lucky opportunities.
Whether you’ve just launched a new company or have been running one for years, Lucky By Design will give you the insight and knowledge to create a roadmap that empowers your business.
Buy the Book and/or Webinar Series Now!
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Armed with the tools in Lucky by Design, you'll be ready to:
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About the Author: Beth Goldstein
Author, consultant, trainer and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. Download Beth's Consultant Profile
Beth Goldstein helps companies gain an understanding of how their customers think, what they value and what influences their purchasing decisions then applies this knowledge to create targeted sales and marketing programs that drive revenue growth while increasing profitability and customer loyalty.
Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition to running her consulting practice, Beth conducts small business growth workshops around the U.S. and abroad and is the Faculty Director for Boston University’s Online Graduate Certificate in Entrepreneurship Program (recognized by Fortune Small Business Magazine/CNN Money as one of the top 5 e-learning entrepreneurship programs in the U.S.).
Beth is a trusted colleague and exceptional entrepreneur. Beth has honed a set of highly marketable credentials that set her apart as an entrepreneur, business owner, consultant, educator, and author. Beth brings an enthusiastic, collaborative, creative approach to her work.... I admire her unrelenting commitment to bringing best-of-class marketing know-how to her students – who, as budding entrepreneurs are reaping the rewards of the mentorship that Beth provides.
Suzanne Otte, Director of Marketing, Boston University School of Management
"Beth is extraordinary. She is fun, responsive, intelligent, sharp-witted, flexible and caring. I would not have made it through the 6-month, 13-session program were it not for her ongoing support and wisdom".
Gail Zelitzky, StreetWise Steps Instructor
“You have been a huge asset to me over the past few months. I am a very different business owner because of the lessons I learned from you and am indebted to you in ways you cannot know."
Dan Ottenheimer, Rapid Growth Project Seminar Participant
Buy the Book and/or Webinar Series Now!
Questions?
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